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OttoCall

Buyer's guide

How to choose a business phone system

A vendor-neutral framework for comparing phone systems β€” plus the questions buyers often forget to ask until after they've signed.

Written and reviewed by OttoCall Editorial Team Β· Last reviewed

1. Decide cloud, on-premise or hybrid

  • Cloud: no PBX hardware, a monthly per-user fee, updates included
  • On-premise: upfront hardware, a maintenance contract and periodic refreshes
  • Hybrid: keep a recent PBX and move the lines to SIP trunks (see /sip-trunking)
  • Compare all three on your own quotes over the same period

2. Size the real cost

  • Per-user licence Γ— seats Γ— contract length
  • Number rental and porting fees
  • International and toll-free minutes
  • Add-ons: recording, analytics, contact center, single sign-on
  • Handsets and headsets
  • Internal admin time

3. Features to insist on

  • Auto attendant and menus you can edit yourself
  • Time-based and skill-based routing
  • Call recording with retention controls
  • A mobile app with presence
  • Reporting on queues and missed calls
  • A clear answer on which of your tools can connect

4. Ask about reliability

  • Is an uptime SLA published, with service credits?
  • How are calls routed if a carrier or your office internet fails?
  • Is there a public status page?
  • What are the support response targets by severity?
  • Who do you escalate to?

5. Plan the migration

  • Audit every number first
  • Document existing call flows before changing them
  • Pilot with one team
  • Port numbers in batches
  • Keep the old service until the new one is proven

6. Vendor checklist

  • Published pricing
  • A free trial
  • Number porting costs
  • Numbers available in every market you sell in
  • API and webhook options
  • Support hours on your plan

Ready to compare a provider?

See how OttoCall answers these questions

The VoIP phone service page covers what OttoCall's plans include and how to start; Cloud Phone lists the extensions, routing, voicemail and admin features.

Frequently asked questions

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